Interviewed: Brandon Burnham (President & Founder)
How and when did your dispensary start up?
We registered the business in 2009 and officially opened The Herbal Cure on April 1, 2010. We got our start during the home-grown phase, right before House Bill 1284 passed. Fortunately, we are one of the few mom-and-pop shops that made it through all of the regulation and development of the industry, since it exploded in 2010. Owning and operating The Herbal Cure has been one of the most challenging and rewarding processes we could have ever asked for.
What’s the story behind the name of your shop?
Before anyone ever thought recreational legalization could possibly happen, or there were any other shops open with the THC acronym, we thought The Herbal Cure was the most clever way to incorporate the famous cannabinoid into a medically-driven business name. We believe that cannabis has more healing properties than anything else found on the planet, and it really is The Herbal Cure for a vast array of our human conditions.
What does your dispensary offer clients that they can’t find anywhere else? What do you specialize in, if anything?
The Herbal Cure truly is a one-stop shop, specializing in the largest selection of connoisseur quality bud, concentrates and edibles on the market. We are often told that we have the best selection of products, and we even recently won a Best of Denver Award for best patient perks. The Herbal Cure team truly cares about your satisfaction. We specialize in offering high-quality products, exceptional service and keeping our customers happy!
If someone wanted to open a dispensary and get their feet wet in the industry, what advice or counsel would you give them?
Get your badge, be ready for a wild ride, and learn all you can. This industry is still just beginning to develop on a national level. There will be many changes and obstacles ahead. Just keep learning from your mistakes, do the right thing, and be the best you can be, every day. With a little luck to go along with your passion and hard work, you’ll make it.
What is the most important thing you hope to accomplish while in the MJ/MMJ community?
We want to set the standard. The Herbal Cure strives to never lower our standards because it’s easier or cheaper to do so. Simply by being successful, we can influence others in the industry to behave in this same manner. Being part of this up-and-coming industry, we are the pioneers of growing, processing and selling this amazing plant. We owe it to this movement to do it in the most responsible and best ways possible.